LOUIS VUITTON'S "TOAWARDS A DREAM" CAMPAIGN CELEBRATES CHILDLIKE CURIOSITY AND DESIRE FOR ADVENTURE

At Louis Vuitton, the Spirit of Travel goes beyond discovering a physical destination, it also sparks curiosity for what lies within. Captured by Viviane Sassen, the campaign's images are an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility.

CREDIT: LOUIS VUITTON

Travelling the world and in a desire to weave past, present and the future, the campaign features stillshots and videos in historical sites and serene scenery that tantalizes imagination and awakens the child within.

JORDAN

Wonders of both man and nature, Jordan’s archeological site of Petra and the desert valley of Wadi Rum becomes a playground of discovery for local schoolchildren. Among age-old monuments and striking scenery, excavated architecture and sweeping vistas, they follow wherever their imagination leads.

CREDIT: LOUIS VUITTON

GREECE

Rich in ancient history, the Greek island of Milos beckons to a group of children, inviting them to play among its stark shores and pristine waters. With their innocent curiosity, their silhouettes emerge from the landscape to convey a limitless sense of optimism and freedom.

CREDIT:LOUIS VUITTON

ART FOR A HOPEFUL FUTURE

Inspired by the power of dreams, Photographer Viviane Sassen embarks on a far-reaching journey where imagination takes flight between past, present and future. After Greece and Jordan, she will continue on to France in this ongoing invitation to travel within.

To view the full campaign visit Louis Vuitton